Campaign 2005

(Start 1 April 2005 - End 31 December 2005)

In London and across the globe Make Poverty History launched the 'Click' ad. The advert used a number of instantly recognisable celebrities from Brad Pitt to Cameron Diaz, Colin Firth to Emma Thompson, Kylie to P Diddy (to name but a few) who, click their fingers every 3 seconds. Each click symbolised the death of a child. Across the developing world, one child dies every three seconds from extreme poverty.

With German, Canadian and other G8 coalitions developing their own versions of the 'Click' ad, the Make Poverty History campaign was building mass public support to challenge both the UK and other G8 governments to drop the debt, make trade just and give more and better aid to developing countries.

2005 is a year for campaigners to remember.

They were part of the biggest ever anti-poverty movement and in doing so they made history. The fight against poverty continues and the passion, energy and momentum of 2005 will fuel future campaigning for the years to come.

The call to MAKEPOVERTYHISTORY has inspired a generation: 2005 marks the beginning of something incredible.

Please watch the film and then

;with your help we can change the lives of 800 million people living with needless poverty.

Many thanks go to Jesslala

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